# BRCC — BRC Inc · catalysts, narrative & risks

**Deep-research report — K3vl4r**  
**Symbols:** BRCC  
**Sources:** 12  
**Published:** 2026-10-01  
**Canonical:** https://app.k3vl4r.com/research/deep-research-brcc-brc-inc-catalysts-narrative-risks-5554

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## Company & Classification

**BRC Inc. (NYSE: BRCC)** is the ticker/formerly known as Black Rifle Coffee Company, a veteran-founded coffee and lifestyle business founded in 2014 by Green Beret Evan Hafer and based in West Valley City, Utah. It purchases, roasts, and sells coffee, apparel, drinkware, and outdoor/lifestyle gear through direct-to-consumer, wholesale, grocery, and "outpost" retail channels. [[1]](https://ir.blackriflecoffee.com/news-events), [[9]](https://finance.yahoo.com/quote/BRCC/), [[10]](https://stockanalysis.com/stocks/brcc/), [[11]](https://ir.blackriflecoffee.com/)

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