# NOW — ServiceNow · catalysts, narrative & risks

**Deep-research report — K3vl4r**  
**Symbols:** NOW  
**Sources:** 8  
**Published:** 2026-09-27  
**Canonical:** https://app.k3vl4r.com/research/deep-research-now-servicenow-catalysts-narrative-risks-1909

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# ServiceNow (NYSE: NOW) — Point-in-Time Research Summary (as of 2026-09-27)

## Positioning & snapshot
ServiceNow trades on the NYSE under the ticker NOW, is a constituent of the S&P 100 and S&P 500, is headquartered in Santa Clara, California, and had ~29,187 employees (2025) [[8]](https://en.wikipedia.org/wiki/ServiceNow). It runs a cloud platform for automating IT, HR, and enterprise workflows, led by CEO Bill McDermott [[3]](https://247wallst.com/investing/2026/09/03/palantir-rallies-7-as-pwc-alliance-counters-michael-burry-bear-case-servicenow-climbs-5-salesforce-gains-3/). The company is classified in the software sector.

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