🔬Deep Research
BRCC — BRC Inc · catalysts, narrative & risks
Company & Classification
BRC Inc. (NYSE: BRCC) is the ticker/formerly known as Black Rifle Coffee Company, a veteran-founded coffee and lifestyle business founded in 2014 by Green Beret Evan Hafer and based in West Valley City, Utah. It purchases, roasts, and sells coffee, apparel, drinkware, and outdoor/lifestyle gear through direct-to-consumer, wholesale, grocery, and "outpost" retail channels. [1], [9], [10], [11]
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